The Jump
A Blog by Ribbet Inc.

Top 5 Fonts Used by Professional Graphic Designers

Typography is one of the most important aspects of good design. Selecting and using the right font in just the right way can really make an image stand out and hit the mark. Conversely, using the wrong font can negatively affect your artwork and have you missing that mark by a mile. Given the importance of the font, we decided to pull together a list of the top 5 fonts most commonly used by graphic designers around the world:

Adrian Frutiger was assigned to design a directional system for the now Charles de Gaulle Airport in Paris, France in 1968. The font was deliberately created as bolder than original typesetting fonts in order to be legible to airport visitors, and provided quick and easy recognition, even in poor light conditions or when readers would move quickly past the sign (LinoType, 2015). Designers enjoy this font’s distinctness, and commonly use it on signage and display work (Just Creative, 2013).

This typeface was first designed by Giambattista Bodoni (1740—1813), and resembles a similar air to the printing type Baskerville. There have been many revivals of the font since. Classic and elegant, Bodoni is narrow with aesthetic decorative detailing, which makes it perfect for headlines and logos (Just Creative, 2013).

Trajan has a very distinct style to it, and therefore, is used most commonly on specific pieces of design. It is an old style serif designed by Carol Twombly in 1989, and follows the detailed edging of Roman square capitals, as used for the inscription at the base of Trajan’s Column, from which the font gets its name (Just Creative, 2013). Trajan is usually used wherever a classic dramatic style can be implied; most commonly movie posters and law/religion documents.

 Many designers collectively agree upon Garamond; they state that it is simply “unfazed by time, style, and trend” (Harris, 2015). There are many different versions of Garamond, but the most commonly used version for graphic designers today is the Adobe Garamond version, which is great for textbooks, websites, booklets, and other long bodies of text. Garamond is easy to read, and transcends a lengthy message through aesthetic typeface.

Voted the number 1 typeface by graphic designers around the world, it has been said to be Swiss design at its best. Dually classic and contemporary, Helvetica was created by Swiss typeface designer Max Miedinger. While conveying clean lines and sharp, smart strokes, Helvetica offers great malleability in its spacing and styling range. It is an excellent building block font; one designer has called it the “blank canvas” of fonts (Anderson, 2013).  

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